Pizza at mid-night…err espresso at 8AM: Windows 7 launches!

Remember the pizza’s at mid-night when Windows 95 launched. I know I was standing in line at a CompUSA to be one of the first to buy Win95. Almost 15 years later, today is the launch of Windows 7. No – I did not stand in line at mid-night last night but I was informed by a Microsoft executive that his son was in such a line at an undisclosed location last night (true story). Rather – my story is about espresso at 8AM. Here I sit and the Microsoft PressPass Windows 7 news release (below) just crossed my screen. So – time to tell the world that Windows 7 is HERE!

enjoy the ride…harrybbbbb

NEW YORK — Oct. 22, 2009 — Today Microsoft Corp. announced the worldwide availability of its new Windows 7 operating system. Windows 7 delivers on a simple premise: make it easier for people to do the things they want on a PC. The new operating system offers a streamlined user interface and significant new features that make everyday tasks easier and allow people to get the most out of computers of all styles and sizes.

“With Windows 7, there’s never been a better time to be a PC,” said Microsoft CEO Steve Ballmer. “Together with our partners, we’re bringing more choice, flexibility and value to the market than ever before. With Windows 7, you’re sure to find a PC that fits your life.”

Building Windows 7 has been a collaborative process from the beginning, with Microsoft’s engineers and designers working with customers and partners to build an operating system that delivers on the vision of the PC, simplified. In a speech in New York, Ballmer thanked the millions of volunteers who helped improve the product by testing early versions.

“A project with the global customer reach of Windows can only be done as a team,” said Steven Sinofsky, president of the Windows and Windows Live Division at Microsoft, speaking at a launch event in Tokyo. “We are grateful for the valuable contributions from customers, partners and developers around the world that helped make Windows 7 such a collaborative project.”

On Sale Worldwide Today

The global availability of Windows 7 is joined by an unprecedented array of new PCs and software programs. With more PC options available for customers today at a wide range of price points starting under $300, customers can choose the PC that fits their personality, style and needs, from netbooks, ultrathin notebooks and highly interactive multitouch laptops to all-in-one desktops and high-end, water-cooled gaming machines.

A newly launched section of called PC Scout will guide users through selecting and purchasing the right PC. Customers can purchase PCs with Windows 7 or software upgrades online or in-store from technology retailers or at the new Microsoft Store, launching today in its first retail location in Scottsdale, Ariz., and expanded online. Retailers and technology partners are also featuring a series of limited-time offers for customers looking for great deals on Windows 7-based PCs, devices and software. Information on these offers can be found at

To show how Windows 7 simplifies the PC, today Microsoft is launching the next wave of its global “I’m a PC” campaign. The global enthusiasm of Windows users is also contributing to the way many people around the world will experience Windows 7 for the first time. Tens of thousands of customers have volunteered to host launch parties or meet-ups beginning today, showing off Windows 7 to friends and family members.

Simplifying the PC

Over the past 18 months, feedback from more than a billion opt-in customer sessions and 8 million beta testers validated Microsoft’s research on how to simplify everyday tasks. Here are a few of the many ways users will experience a more simplified PC with Windows 7:

Simplifies Everyday Tasks

Taskbar. The go-to spot for launching programs and switching windows, the taskbar has been completely redesigned to help users work smarter, cut clutter, and get more done, with features such as thumbnail previews of Web pages, documents — even running video.
HomeGroup. Users can easily share their files and printers with other PCs running Windows 7 in their home.
Windows 7 Device Stage. This shows the status of all connected devices such as cameras and mobile phones, and makes it easier to synchronize and manage them.
Photos and videos. Windows Live Photo Gallery and Windows Live Movie Maker (available via download) offer customers great, free options to edit photos and videos and easily share them with loved ones.
Snap. Users can drag an open window to the screen’s border to automatically re-size it. Snap two different windows to the left and right borders for a perfect comparison.
Shake. Users can click on a window pane and shake the mouse to minimize all other open windows, then shake the pane again to restore the windows to their original sizes.
Internet Explorer 8. Microsoft’s fastest, easiest and safest browser ever offers smart new features such as Instant Search, Accelerators and Web Slices to help users get more out of the Web.

Works the Way Users Want

Faster on, faster off. Every Windows 7 user will benefit from the focus on underlying performance, faster startup, resuming and shut down time, and enhanced power management.
Mobile made easier. All of a user’s mobile computing settings are in one place with the Windows Mobility Center.
Protecting the PC. Safeguarding the data on a PC is easier with advanced backup capabilities and the free Microsoft Security Essentials download to help protect users against viruses, spyware and other malicious software.

Makes New Things Possible

Windows Touch. Users can interact with the PC with a touch-screen monitor, using their fingers and multitouch gestures.
PlayTo. Users can stream their digital music, videos and photos to other PCs or devices such as an Xbox 360 console connected to the TV.
Internet TV. New content providers and an improved interface make it even easier to watch TV on the PC.
Rich gaming and graphics. Windows 7 includes performance enhancements that take power gaming and entertainment to a new level, with 64-bit support and DirectX 11 graphics.
Location-aware printing. Documents are sent to the right printer whether it’s at home or at the office. And with Offline Files users can work offline and automatically synchronize between a PC and documents on their office network.

Partners Rally Around Windows 7

Along with increased customer involvement, Microsoft’s partners had a closer, more involved role in the product vision and planning process with Windows 7. The collaborative approach to engaging partners to inform development efforts has resulted in improved performance for PCs as well as compatibility with a broad range of software and hardware across the Windows ecosystem. More than 50,000 developers from 17,000 companies are enrolled in the Windows Ecosystem Readiness Program to build solutions for Windows 7. Together, these partners are developing hardware, software and services capable of reaching more than a billion PCs around the world.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at


A message from Corporate Vice Presidents, Allison Watson and Tami Reller

October 21, 2009

We are very excited to say that tomorrow marks the final major milestone of the product development cycle for Windows 7and Windows Server 2008 R2. With general availability, these products are now available for sale through broad distribution and all available channels.

The Windows 7 release is an especially important moment for our partners and Microsoft. We’re proud to say that this release has had the broadest and deepest level of partner engagement of any operating system in Microsoft’s history. Microsoft built Windows 7 and Windows Server 2008 R2 with input from partners like you, and the quality of these products reflects this deep collaboration. On behalf of Microsoft, thank you.

Your number one priority as partners should be to internally adopt these two products.  You will reap the benefits of the amazing features they offer and at the same time become enthusiastic advocates.  We cannot over-stress the importance of your internally deploying these products.  Many of you have already answered this call and are using these products in-house and have participated in product training.  Additionally, there are more than 50,000 developers from 17,000 companies supporting Windows 7, and more than 5,500 independent software vendor (ISV) partners in 93 countries committing to Windows 7 and Windows Server 2008 R2 through Green Light.  Keep it up! Getting up to date on the latest software is job one.

In talking with many partners from around the world over the past few months, it has been amazing to feel the momentum that is behind these products. The partner and customer feedback, as well as the press coverage around these launches, have been very positive. We are constantly hearing from partners that their customers are telling them not only how excited they are about these products, but also how they see productivity improvements and cost savings that will make a material difference in their businesses.

What To Do Next – 7 Key Actions for These Launches

It is time to capitalize on this enthusiasm and bring to your customers the next generation of computing infrastructure. Here are seven key actions you should be doing right now to ensure that you are best prepared to full advantage of the extraordinary opportunity that the Windows 7 and Windows Server 2008 R2 releases present:

  1. Join the live celebration of worldwide availability of Windows 7 with Microsoft CEO Steve Ballmer at the Windows 7 Launch event on October 22, 2009, at 8:00 A.M., Pacific daylight time. If you can’t watch the event live, come back later to watch the webcast on demand.
  2. Use these products in-house (Gold Certified and Certified Partners, MAPS) to best prepare your team to talk to customers, and use the role-based training resources (Windows 7, Windows Server 2008 R2) to gain a deep understanding of all of the benefits that they can offer.
  3. Use the momentum around the Windows 7, Windows Server 2008 R2, and the upcoming Microsoft Exchange Server 2010 launches by hosting joint launch events using the New Efficiency Joint Launch in a Box. Also, hear what Steve Ballmer and IT leaders from several companies have to say about the new efficiency.
  4. Leverage the tools and resources available in the Partner Marketing Center to help you sell to your customers with one of the following campaigns:
Customer Size Windows 7 Windows Server 2008 R2
Enterprise and

Corporate Accounts

Windows Optimized Desktop Optimized Datacenter
Small and Midmarket Upgrade the Desktop Business Servers and Virtualization Management
  1. Use the limited-time Windows 7 Professional Upgrade promotion to help your customers upgrade and save.
  2. Access no-charge online technical support through Microsoft Partner Network Online Technical Communities, especially these: Windows 7 Client and Server, Windows 7 Application Compatibility, Windows 7 System Builder, Windows Server 2008 R2.
  3. ISVs, ensure that your applications are ready for these new releases through the Green Light Program and by displaying the Compatible with Windows 7 logo and Works with or Certified for Windows Server 2008 R2 logo on your products.

Thank you for all of your hard work preparing for the launch of these products and for choosing to partner with Microsoft.


1 Comment

Filed under SMB PC Magazine

One response to “Pizza at mid-night…err espresso at 8AM: Windows 7 launches!

  1. Pizza at mid-night…err espresso at 8AM: Windows 7 launches! .Thanks for nice post.I added to my twitter.

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