Fellow SMB consultants and channel partners all ask the same question – how can I use Twitter for business purposes. Sure cheering for your favorite college football team is fun on the weekend via TWEETS. But where is the “there there” in business with Twitter. I have asked the same questions.After hearing Dan Hollings at Robin Robin’s boot camp in April 2009,I gleamed further insights into the world of Tweets when I attended the O’Reilly Twitter workshop in Manhattan (June 2009) and heard from Whole Foods, Dunkin Donuts and Zappos executives on Twitter usage. Then we brought Dan Hollings to the SMB Nation Fall 2009 conference where his speech was very well-received.
Now you can teach yourself Twitter in business with a new video learning series I have just learned about. Read on!
How To Use Twitter For Business – A Video Series
Twitter! It’s everywhere! Ever since Oprah talked about it, people can’t read the paper, go to a website, or even watch the evening news without being invited to follow them on Twitter. So why are so many businesses embracing Twitter?
Charlotte, NC (PRWEB) October 19, 2009 — Twitter! It’s everywhere! Ever since Oprah talked about it, people can’t read the paper, go to a website, or even watch the evening news without being invited to follow them on Twitter. So why are so many businesses embracing Twitter?
We recently spoke with Steve Schwartz, the author of the How To Use Twitter for Business Video Series. Steve told us, “It’s a shame how few business owners really understand the potential value of Twitter and other Social Media Networks like Facebook. They’re marketing to Gen X and Y who spend, on average, over 3 hours a day on the Internet and these Social Networks. Companies need to be on these Networks, and delivering their message in a way that is well received by the intended audience”.
Steve (who does online real estate video marketing for a living) says, “These potential clients, particularly Gen Y, do not want to be SOLD to. They want to be ENGAGED. It’s frustrating how many small business owners are quick to dismiss Twitter when it is the perfect media to Engage them.”
In speaking with Steve, it seems that the How To Use Twitter for Business Video Series happened accidentally. He was developing his ‘How to Use Twitter’ class (he conducts Technology and Social Media seminars around Charlotte, NC) and was working with some new screen capture software. The end result is what is seen in the video series.
Part of Steve’s philosophy on how he conducts his classes is to remember that most of his students are intimidated by technology. Furthermore, they are scared about how fast Social Networking sites like Twitter are changing the landscape of how they conduct their business. “I try very hard to make the students feel comfortable, and I don’t use lingo and terminology that is over the heads of those that are not tech savvy”, he says.
The first in the Twitter video series emphasizes “Listening first, and then Engaging”. Steve says that any business who gets on Twitter to just promote, promote, promote, will just irritate their intended audience. Part 2 teaches the user how to Engage, and Part 3 answers the question, “What in the heck do I Tweet about”.
Steve concludes, “Remember – Go gentle, let your personality come through, be friendly, Engage others, and occasionally remind them what you do. When the time comes to buy your product or employ your services, they’ll call!”
Steve Schwartz is a Real Estate Videographer and Photographer in Charlotte, NC who has been educating real estate agents about technology for almost 5 years. Follow him on Twitter by going to @Amazingvidtours