Who woulda thunk it – you can sell water!

I’m pleased to announce that fellow long-distance cyclist, friend and professional colleague Jeff Connally, Acton School (an Entrepreneurial MBA program) professor, is delivering his famous H20 case study at SMB Nation Fall 2009 on Sunday, October 4th. This is a collaborative group exercise (yes – attendees must work as a team and actually talk to each other) wherein a marketing campaign for bottled water is developed in the 90-minute time window.

And that’s all I’m gonna say about that. If you want to learn more – you’ll simply have to attend this session!

cheers….harrybbbbb

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