My friends at iYogi have just released a study that you will find very interesting. It predicts a surge in support work for Windows 7 as folks migrate from Vista and XP. My take? Pent-up demand (analgous to “cash on the sidelines” driving the current financial equities bull market) will drive the Win7 surge. You heard it here first!
Don’t forget that a MAJOR THEME for the upcoming SMB Nation 2009 Fall conference (Vegas, Oct 2-4) is the Windows 7 Channel Partner Launch (lectures, demos, party!).
Microsoft Windows Users and iYogi Predict a Surge in Tech Support for Windows 7 Upgrades
Survey Shows That Nearly Half of Consumers Think Upgrading to a New Operating System Will Require Technical Assistance
NEW YORK, NY–(Marketwire – September 16, 2009) – iYogi, the on-demand tech services company with a unique global delivery model, announced today the results of a consumer poll regarding support concerns and predictions for the upcoming launch of the new Microsoft Windows 7 operating system. Based on responses from more than 1,000 Windows XP and Windows Vista users, 52 percent think that moving to a new operating system and moving their data is a hassle, suggesting some real frustrations on the near horizon. Nearly half (47 percent) think upgrading to Microsoft Windows 7 may require a call to technical support — potentially causing a huge backlog of support needs, as up to 40 million copies of Windows 7 are expected to be sold in 2009, according to IDC.
“We predict that more than 40 percent of XP users will generate support calls and inquiries globally this year and even more in 2010 as mass adoption kicks in and people face the prospect of dealing with an entirely new interface,” said Vishal Dhar, President Marketing & Co-founder of iYogi. “We estimate twice as many support calls for current Windows XP users than Windows Vista users, since Microsoft Windows XP users will require a ‘clean’ install including migrating applications, settings and drivers — a potentially arduous, time-intensive task.”
Additional survey findings reveal:
-- 58 percent of users think they will or may upgrade to Windows 7, an encouraging number considering some of the backlash surrounding Vista -- Only 39 percent of users are aware that Windows 7 is launching soon, suggesting an increased flurry of help questions in the coming months as more people become aware of the upgrade options
iYogi has more has more than 90,000 annual subscribers and provides thousands of single incident sessions every day on a 24/7 basis. Its Global Delivery Platform delivers on the highest customer satisfaction benchmarks in the industry and gets smarter with every customer interaction, building a powerful knowledge base that provides unique customer insights on predictive needs to tech support. For more information on Windows 7 and iYogi, visit www.iyogi.net/windows7.html.