Do you watch CNN, FOX or one of the other cable news channels with heaps of political shows? I tend to let CNN run in the background as a form of white noise while I work. When I do “tune in” and listen, I’ll hear about diversity, cultures and multi-culturalism. This is typically discussed in the geopolitical realm.
But I really want to talk about Iomega, a well-known division inside EMC. Last winter I attended MacWorld and observed how Iomega and a few other players move between the Macinoths, Windows and Open Source communities with ease and efficiency. These firms have diversified into new markets and built different community followings. I respect that and I’ve taken this strategy to heart in guiding SMB Nation into the future.
CEO, SMB Nation