How To Write A Book [SMB Consulting Best Practices book excerpt]

Hiya folks – its just hours away from the start of SMB Nation Spring 2009 in the NYC area (#smbnation) and I wanted to post up another “virtual book reading” before I get crazy busy and don’t blog fror a few days. Here is a passage from my SMB Consulting Best Practices book – on how to write a book. Many people ask me about writing a book. My reply is WRITE ON!

Write a book

Writing and publishing a book on a technical topic, such as a Microsoft Servers application, allows you to ascend to the highest levels of professional status. Writing a book is a great way to generate favorable publicity and ascribed credibility if you can justify the untold hours of writing (which

likely take away from your hours of billing). It’s a great way to have inbound telephone calls from warm leads come your way (okay, sometime inbound e-mails, but the point is the same).

BEST PRACTICE: If you are interested in writing a book, one of the best ways to learn more about this avenue is to visit book publish­ers’ booths at technology trade shows. For example, Microsoft Certified Professional Magazine‘s semiannual TechMentor trade show ( typically has several publishers present on the show floor. These booths are staffed with acquisition edi­tors who are on the constant hunt for the next Mark Twain.

But another attack on this issue is to consider self-publishing. After writing eight books for traditional publishers and enjoying name recognition, I got tired of the relatively small paychecks from the royalty system. I turned to self-publishing and enjoy the benefits of being a published author, plus I’ve turned the books into a bona fide profit center (thanks in large part of readers like you). The vanity press that coordinates the production and printing of this book, Hara Publishing, is in the business of helping authors who would like to self-publish. Their contact information is listed on the first few pages of this book. Go ahead and give ’em a call for more information.

If you look at how the big-league consultants in both technology and business make it, you’ll likely find that at some point these people have written a book. Moreover, writing a book is a time-tested promotional stunt. East Coast highbrows like James Campy, for example, built his consulting practice around his books on downsizing and reengineering during the early 1990s. The other nice thing about a writing a book is that it also helps if you want to be a technology consultant in a larger firm someday. At interview time, whipping out your latest book can be an effective way to impress your future supervisors. Firms such as Big Five accounting firms (with their respective technology practices) appreciate this approach.


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