In good times or bad, being a life learner is always important. Whether you’re fully employed, seeking employment or interested in working for others as a technology consultant, the call for continuing education is central to professional success. Nowhere is this more important than the technology profession and in particular the small and medium business (SMB) segment where we all wear many hats. By the end of this blog, you will see that attending the SMB Nation Spring 2009 event as part of your continuing education strategy to become a Trusted Business Advisor is important to not only learn about network infrastructure (such as the different small business servers) but also other technologies includes virtualization, cloud computing and even VoIP.
There are many examples of continuing education for technology professionals. You can attend a college class at your local institution of higher learning. You can attend a webinar from countless small and medium business ecosystem vendors that talk about small business servers, including the Microsoft Small Business Server 2008 product. You can read a book as part of your continuing education about Small Business Server or related small business servers products. But perhaps your continuing education journey to become a Trusted Business Advisor in the small and medium business technology space includes attending in-person technology events.
Today there are many small and medium business technology events to select from. Most, in some way, are a variation of network infrastructure theme about having small business servers present onsite at the customer site (often Small Business Server from Microsoft). Each technology event makes its own important contribution to the technology-based continuing education conversation and the overall community. As we like to say on the West Coast – It’s all goodness!
But SMB Nation Spring 2009 is a distinctly different continuing education technology event. The overarching theme, captured in a casual tagline about having a “Technology Makeover Weekend” as an small and medium business technology consultant, really has a more serious side. Indeed, the intent of attending SMB Nation Spring 2009 is to immerse yourself into the world of being a Trusted Business Advisor to the small business customer. It’s your chance to elevate way beyond speaking about small business servers specifically and learning how to talk that “business talk.” Imagine that your future as a small and medium business technology consultant, after attending this technology event, would have you work at a “higher-level” than simply installing Small Business Server for a end-customer. Rather – with your new Trusted Business Advisor hat firmly affixed, you would advise this customer on how the introduction and implementation of small business servers in the real world can improve business operations, increase sales and make you, the small and medium business technology consultant, a hero!
So you are strongly encouraged to make plans to attend the SMB Nation Spring event on May 1-3, 2009 in the New York City-area. Over 20 speakers, many of whom started with the well-respected Small Business Server product, will have an expanded Trusted Business Advisor conversation with you about exciting new technologies such as virtualization, cloud computing and hosted solutions and the emerging telephony solutions such as VoIP. One speaker is Harry Brelsford who will speak on Geekonomics and marry the GeekSpeak and BusinessSpeak conversations by highlighting amazing countercyclical opportunities just dropping to the raw ground for channel partners and technology consultants who, through continuing education at technology events, have emerged as well-respected Trusted Business Advisors to their small business customers.
Attend SMB Nation Spring in early May 2009 by registering at www.smbnation.com and then let me know what you think. I have the highest hopes you will agree this continuing education technology event is ONE you should attend this year, now more than ever. And yes Virginia, there is a fantastic life beyond the well-known small business servers you’ve started with like Small Business Server. It’s time to grow again. Make attendance at this technology event part of your professional DNA!
BONUS! This event is actually held on a college campus to create an educational vibe and foster collaboration and sharing.
BTW – my good friend George speaks towards a similar topic here on the importance of continued education. See HERE.
And my friend Eriq Neale speaks towards his role and career in education here.
You will also want to read what Dan Epp has to say here.