Assured Outcomes – SMB Consultants seek

Hello folks – I am the author of the SMB Consulting Best Practices book and I like holding virtual book readings. So here is an oldie by goodie!

Assured Outcome

As an SMB consultant, you’ve got to convey a sense of an “assured outcome” for your client, that you’ll do whatever it takes to make the solution meet their needs. When a client engages you, they have to know that they’ve hired an assured outcome. This implies a great level of trust (the proverbial trust relationship between SMB consultant and client), but it’s essential you package yourself this way. Every SMB consultant wants to be the assured outcome “go to” guy or gal!

Assured outcome implies a lot of additional things in technology. I discuss the “bits” side of achieving assured outcomes in the Grinder section of this book.

BEST PRACTICE: Be the brand! Since we’re talking about packag­ing, take a moment to read the excellent article “Why You Are The Brand” by Steven Lang (VARBusiness, 5-12-03) at


Harry Brelsford, CEO at SMB Nation

MBA, MCSE, CNE, CLSE, CNP, MCP, MCT, SBSC (Microsoft Small Business Specialist)

PS – my Small Business Server 2008 (SBS 2008) book is now here! J

PPS – my spring show, SMB Nation Spring 2009, is in the NYC-area on May 1-3, 2009.


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