Hey gang – Harrybbbb here – author of the above title! I like to hold a daily virtual book reading each day by posting up a passage from my book for your reading please. Today is a short one on competitive repositioning.
Harry Brelsford, CEO at smb nation www.smbnation.com
Microsoft Small Business Specialist SBSC, MBA, MCSE, MCT, MCP, CNE, CLSE, CNP
PS – did u know I host a technology conference in the New York City area each spring? Save the date for March 6-8, 2009 and watch “voice meet data” in the SMB space!
PPS – my SBS 2008 book will be out in mid-November 2008!
PPPS – my Microsoft Response Point Primer book is here NOW!
Once you’ve identified and zeroed in on your competition, you need to think about how you will reposition your SMB consulting practice to thwart these competitive threats. For example, you may find that your competitors don’t have after-hours services. You might want to consider keeping your cellular telephone on at all times, making you reachable 24 hours a day, seven days a week.
Repositioning your SMB consulting practice means refining your service offerings to fill holes in the marketplace. It’s the old zigzag theory. When your competitors “zig,” then you “zag.” You get the picture.
More tips on writing the competition section of your SMB consulting business plan are coming up in the Finder section of this book.