Political Campaigns and the SMB technology consultant [SMB Consulting Best Practices book excerpt]

Happy Saturday folks – I am the author for the above title and I like to post up a passage a day as a virtual book reading! Have you ever considered – or did u – work on a political campagin this past year to meet and greet people? If so, take a bow! This is how you meet small businesses that might need your small and medium business technology consuting skills! Read on mate!

Political campaigns

Regardless of your political beliefs, there is a campaign out there that needs your SMB consulting services. They just can’t pay you. Find a candidate you support and volunteer to run the computer system. Not only is this approach a door-opener for meeting the rich, famous, and politically connected, but you just might help your candidate get elected. And better yet, almost by definition, political campaigns are themselves small businesses (with the few exceptions being national campaigns).

BEST PRACTICE: Something else to consider. Many technology types are deficient in the ye olde political skills department. Some of us wouldn’t know how to be smooth even if we’d been sanded with gentle sandpaper. Working in not-for-profits-environments in which inhabitants are noxiously known for their politicking prow­ess-will expose you to some smooth movers. Needless to say, working on a political campaign will do the same.

All humor aside, at some point in your SMB career, you’ll need a refined political skill set to take your consulting practice to the highest levels. Speaking only for myself, when I was a newbie in the land of SMB consulting, I’d just as soon flee or fight when in a tight spot with a client. Both such reactions didn’t bode well for having my invoice paid quickly and with a smile. But, in writing these words, I can reflect on a recent situation where I was able to terminate a problem client and still have my final invoice for $950 paid a month later. Whew! We’re talking real money here as a result of being cool and not insulting or alienating the client, even though doing so would have felt so good. Cashing the company’s check felt even better.



Harry Brelsford, CEO at smb nation www.smbnation.com

Microsoft Small Business Specialist SBSC, MBA, MCSE, MCT, MCP, CNE, CLSE, CNP

PS – did u know I host a technology conference in the New York City area each spring? Save the date for March 6-8, 2009 and watch “voice meet data” in the SMB space!

PPS – my SBS 2008 book will be out in mid-November 2008!

PPPS – my Microsoft Response Point Primer book is here NOW!


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