SBSC Gets (part one) [Microsoft Small Business Specialist Primer book excerpt]

Hey there folks – as the Dow continues to fall – time to take a break and join my virtual book reading.

So what does that mean? Each day, as publisher of the above text, I post up a passage for your reading pleasure! Today I start a discussion on what you GET as a Microsoft Small Business Specialist.



Harry Brelsford, CEO at smb nation

Microsoft Small Business Specialist SBSC, MBA, MCSE, MCT, MCP, CNE, CLSE, CNP

PS – did u know I host a spring conference in the New York City area each spring? Save the date for March 6-8, 2009 and watch “voice meet data” in the SMB space!


Enough deferred gratification. Time for the good stuff: the GETS! This section outlines what you get as a Small Business Specialist Community member. Without further delay, check this out!

Amazing Customer Referrals!

At some level, we’re all motivated economically, and the Small Business Specialist Community program recognizes that! When you become a Small Business Specialist, you are listed in the Small Business Partner Finder at http:/ / and as shown in Figure 2-4.


Chapter 2Small Business Specialist Community

Figure 2-4

Small Business Specialist Community partners will be listed above Registered Partners, showing a higher partnership status and level of expertise and commitment. All good!

Receiving referrals from this Microsoft search site will likely emerge as one of the primary reasons many people jump on board the Small Business Specialist Community opportunity!

Demand Generation Updates

In late September 2007, Microsoft USA sought to add more “gets” or value to Small Business Specialists. This capable effort resulted in three specific “gets” that I personally applaud. These are shown in Figures 2-5, 2-6 and 2-7.

Section I Small Business Specialist Community

Figure 2-5

“We Got The Guy” is a simple message to drive more customer business to existing Small Business Specialists. Visit to learn more.

Figure 2-6

Existing Small Business Specialists are eligible to participate in contests and WIN great prizes such as this Colorado rafting vacation.

Visit for additional SBS and SMB community resources!


Chapter 2Small Business Specialist Community

Figure 2-7

Another exclusive benefit for Small Business Specialists is the opportunity to re-broadcast customer-facing content on Web sites. This allows you to leverage existing messaging to tell the technology story to potential customers!


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